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There will be several types of market research study opportunities that will come your way, so we wanted to get you up-to-speed on some of the industry lingo so you know what you're getting yourself into when you choose to participate in a study!
To keep things simple, let's divide the types of research in two:
Online Research takes place in a web browser. You are most likely connected to a computer, but this could sometimes mean your mobile phone.
Offline Research takes place most often at a market research facility. There are hundreds of market research facilities nationwide, and they aren't just in big cities.
Offline research can also take place at remote locations like a coffeeshop, university, library, or even your home!
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